About Foot Traffic

Foot Traffic was founded in 2000 at the site of an old video store in NE Portland in the beautiful Alameda district. The neighborhood setting set the stage for our community- based business model that focuses on immersing our employees and our operations directly within the community around us. Since that time, Foot Traffic has opened 4 more locations serving the communities in Downtown Portland, Sellwood, Cedar Mill, and Vancouver. Foot Traffic’s 5 locations amount to one of the largest locally-owned stores in the Northwest.

Foot Traffic’s community-based business model emphasizes: 1.) Increasing access to the sport. 2.) Creating a one-stop hub for all things running and walking and fitness. 3.) Commitment to the betterment of our fellow runners and walkers and the community they live in through our simple movement-focused mantra of “Go By Foot.”

Foot Traffic is owned by Sean Rivers. Sean has been operating Foot Traffic since 2004 and, at one point or another, has been involved with every asset of this locally-owned, small business over the years, including: Buying and merchandising, head coach adult and youth programs, establishing and coaching the store’s youth clubs, sweeping the floors, building the fixtures, fitting customers for shoes, community outreach…. the list grows every day. Foot Traffic is extremely fortunate to now have a great group of managers and buyers (listed below) to help lead and grow our community-focused business model. Sean, grew up in Sandy, OR, attended the University of Alaska Anchorage, and moved back to Portland shortly after. He operates a small alpaca farm just outside of Portland with his wife and three daughters and spends his “free time” cleaning chicken coops, selling organic pasture raised chicken eggs, and getting his goats unstuck from the fence about three times a week.

The Foot Traffic Team

Sean Rivers
Owner, Head Coach Foot Traffic University

Fritz Fitzer
General Manager, NE Manager, training group director

Dan McDuff
Footwear buyer, Systems Manager

Andrew Warnecke
SE Manager, Accessories Buyer

Marion Lingar
West Manager

Katie Hull
Vancouver Manager, Apparel Buyer



Chrystal Shaw
Sales associate

Jay Schrotzberger
Sales associate, Lead freight organizer

Cha Yong Mayner
Sales associate

Anna Jurken
Sales associate

Aaron Trapp
Sales associate


Diane Lechner
Sales associate, youth programs coach, Women’s Academy coach,

Karina Rivas
Sales associate

Etta Moen
Sales associate, Youth program assistant coach

Brendy Hale
Sales associate, Youth program assistant coach

Chris Labuhn
Sales associate


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